Wexford Realty Launches in Sacramento-Region to Provide Full Service “Wexford Experience” While Saving Buyers and Sellers Money
3.5% Total Commission Can Save Buyers and Sellers 10’s of Thousands of Dollars
SACRAMENTO, California (August 29, 2007) - Wexford Realty and Investment today announced its launch into the Sacramento area market. Wexford is a real estate firm that provides full service listings for 3.5% total commission, saving buyers and sellers money. Wexford is able to achieve such a low fee by using a highly efficient and proven model that centralizes functions such as marketing and client services, all with licensed brokers and Realtors.
“The traditional real estate model is broken and doesn’t serve buyers, sellers or agents well,” said Debby Nelson, managing broker and founder of Wexford Realty and Investment. “At Wexford we’re creating a new type of experience where the focus is on efficiency and superb service for the client, not on maximizing commissions for the broker.
Many real estate agents from the traditional brokerages are independent contractors, and are responsible for their own lead generation, client support, contracts administration, marketing and more.
Wexford agents are employees, not contractors, allowing them to focus on sales. Core responsibilities have been centralized. This means each phase of a sale/purchase is handled by experts in that area; marketing is done by marketing people, contracts administration is handled by specialists, and so on.
- Wexford’s fee to sell a home is 3.5%. Buyers agents still receive an industry standard commission, which is included.
- Clients get a dedicated hotline, which is answered 24 hours a day, 7 days a week to help answer client questions or provide updates.
- Estate agents are assigned a geographical territory, so agents specialize and know the areas they are working very well.
- Wexford’s support staff take care of contract administration, marketing, advertising and client services.
Sellers See Clear Value
“Our home lost considerable market value over the past year causing our equity to erode significantly. The difference between six percent commission and Wexford will help us to break-even on the sale of our home,” said Perry Loy of EMR Personal Training of Elk Grove, California. “On our house, it works out to a difference of about $10,000, which is money that I can find a way to use.”
Wexford Realty and Investments
Wexford Realty and Investments was formed in 2007 to change the way real estate business works for buyers, sellers, Realtors, brokers and agents by providing highly efficient centralized services and the “Wexford Experience,” of superior value for clients. The company is based in El Dorado Hills, California. For more information about Wexford or to view listings, please visit www.wexfordcalifornia.com.
Media Contact
Josh Morgan
Morgan/Dorado Public Relations
Phone: (916) 941.0901
Email: josh@morgandorado.com
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